From our workbench
A few businesses we’ve helped bring online.
Explore our website design portfolio and take a closer look at the thinking, features and practical solutions behind each project.
Go on, have a look around ↙
Project 01
SupaO²
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Project 01
SupaO²
- The brief
- We were tasked with building a drinking-water website from the SupaO² technology. This was a new product which needed to have a clear and modern customer journey that explained an unfamiliar water-purification technology which turned interest into enquiries.
- What we did
- We worked on the messaging, visual hierarchy and responsive page structure around clear product benefits, an easy-to-understand comparison with reverse osmosis, model and pricing information, and stronger enquiry paths.
- A detail worth a look
- Particular attention was paid to making the technical information accessible rather than overwhelming.
Rather than creating a fixed website that would be difficult to change, the new pages were built as modular sections that can be quickly reordered, rewritten or replaced as campaign and visitor data comes in. This means landing-page messaging, calls to action, product information and enquiry routes can evolve based on what visitors actually respond to.
We created targeted enquiry forms throughout the website and connected them directly to Brevo, allowing new leads to be captured and organised automatically. Once an enquiry is submitted, the contact enters a three-part automated email sequence designed to provide more information, answer common questions and continue the conversation after they leave the website.
SupaO² now serves three very different product markets — drinking water, OxyGrow and SupaO³ Pool — while operating from a single website and URL. We redesigned the shop structure so each range can have its own product page, messaging, specifications and customer journey, rather than forcing very different products into one conventional online shop.
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Project 02
SupaO³ Pool Cell
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Project 02
SupaO³ Pool Cell
- The brief
- Create a dedicated SupaO³ Pool Cell experience that clearly explains the technology, presents the Cell 50 and Cell 100 options, and fits naturally within the existing SupaO² website. The page also needed to support demonstrations, quote requests and direct online purchases.
- What we did
- We designed the page from top to bottom, introducing clear product imagery, a six-stage “How It Works” process, enquiry forms, product comparisons and strong calls to action. We also connected each Pool Cell model to WooCommerce so customers can select and purchase the appropriate system online.
- A detail worth a look
- The Pool Cell works alongside a pool’s existing pump and filtration equipment, treating a controlled side-stream rather than replacing the entire system. We used that retrofit principle to shape both the page’s messaging and its technical visual storytelling.
We transformed a complex ozone-treatment process into a clear six-stage visual journey, helping customers understand what the technology does and how it fits into their existing pool system.
We built a system that captures demo users’ details and automatically emails them when their next data capture is ready. This guides users through the process and reduces the need for manual reminders.
We created a dedicated shop within the existing website, bringing product browsing and purchasing into the same online experience. Visitors can explore the business and shop without being sent to a separate website.
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Project 03
Success Water
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Project 03
Success Water
- The brief
- Success Water needed a website that could explain its mineral-rich drinking water offering in a clear, approachable way. The site had to introduce the purification technology, show the different product and business options, and help interested visitors make contact — whether they were looking for bottled water, a purifier or a water business opportunity.
- What we did
- We built a website structure that separates the key parts of the business: water solutions, bottled water, desktop purification, business opportunities and educational content. The copy explains how Success Water differs from standard reverse osmosis, while enquiry forms make it easy for potential customers or franchise prospects to leave their details. We also added a blog area to support ongoing education and search visibility.
- A detail worth a look
- The business opportunity page does more than describe a product — it frames the offer as a practical way to start a water business, then gives visitors a simple form to take the next step. This is important because the product needs explanation before someone is ready to enquire.
We structured the site so visitors can quickly understand the different ways to engage with Success Water — bottled water, a desktop purifier, or a franchise-style business opportunity. This helps avoid confusion and guides people toward the part of the offer that fits their needs.
For visitors interested in starting a water business, we created a dedicated business opportunity page with clear explanatory copy and a simple enquiry form. This supports a higher-value sales process by capturing the important contact details needed for follow-up.
We included a Real Water Insights blog area to help explain water quality, purification and the thinking behind Success Water. This gives the business a place to answer common customer questions, support social media content and build longer-term search visibility.
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Project 04
The Herbal Preserver
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Project 04
The Herbal Preserver
- The brief
- The African importer of an American product needed to move from Shopify to WordPress while keeping the website’s familiar appearance. The new site also needed to explain the product to individual customers and provide suppliers with access to order forms containing their agreed pricing.
- What we did
- We rebuilt the website from scratch in WordPress, recreating the existing design rather than relying on a direct migration. Alongside the product information pages, we developed password-protected supplier ordering pages with pricing based on predetermined criteria. We also created competitions linked to Instagram to help promote the product.
- A detail worth a look
- Different suppliers needed different pricing. Their protected order forms displayed prices tailored to the agreed criteria, keeping the ordering experience relevant to each supplier.
We created password-protected pages where suppliers could access their order forms. Each form presented pricing based on predetermined criteria, allowing the business to accommodate different supplier arrangements within the same website.
The website also served individuals looking for more information about The Herbal Preserver. We created product information pages that explained its purpose and use, giving visitors a place to learn about the product before deciding whether it suited their needs.
We created competitions linked to Instagram to support product promotion. These gave the business a way to encourage participation and connect its website with its social media activity.
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Project 05
Armo Accessories
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Project 05
Armo Accessories
- The brief
- Armo Accessories needed to introduce two new product ranges—leather and stone—to its existing website. Each range included more than 25 products that needed to be available for purchase. Product descriptions and SEO content also needed to be created, as these were not supplied.
- What we did
- We added more than 50 products across the leather and stone ranges, creating product descriptions and completing product-page SEO. We also ran Facebook advertising campaigns to promote the business and provided performance reports to keep the client informed.
- A detail worth a look
- This project involved more than uploading products. With no descriptions supplied, we turned the available product information into customer-facing copy that supported both browsing and search visibility.
We expanded the existing online shop with leather and stone ranges, adding more than 25 products to each. Every product was set up for purchase, bringing the new collections into the business’s existing shopping experience.
We created the missing descriptions and completed SEO work for the new product pages. This gave each listing useful written content to help customers understand the product and support its visibility in relevant searches.
We ran Facebook advertising campaigns and supplied performance reports to the client. These reports provided visibility into how the campaigns were performing and gave the business information to inform its advertising decisions.
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Project 06
Wickedfood Earth
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Project 06
Wickedfood Earth
- The brief
- Wickedfood wanted to bring its two websites together into a connected online presence while preserving their existing information. The project needed to accommodate an online shop, blog and recipes, with room to grow as the business developed.
- What we did
- We gave both websites a consistent design and connected them through shared pages, retaining their existing content. Over time, the online presence grew to include ecommerce, articles, recipes, a regular Brevo newsletter and active social channels. We also taught the owner how to update the website, gradually handing over its day-to-day management.
- A detail worth a look
- The handover happened gradually. As the owner learnt practical tasks such as adding products and uploading images, they took on more of the website’s upkeep. The site is now managed by the owner.
We brought the two websites closer together through matching designs and shared pages. This preserved the information accumulated across both sites while giving visitors a more consistent experience as they explored the business.
The website brought together an ecommerce shop, blog and recipes, supported by a regular Brevo newsletter and active social channels. This gave the business space to sell products, share useful content and stay connected with its audience.
We taught the owner how to handle everyday updates, including adding products and images. Training took place as the website developed, allowing the owner to build confidence through practical experience and eventually manage the site independently.
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Project 07
Easy Bird
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Project 07
Easy Bird
- The brief
- Easy Bird needed a custom website for its food delivery restaurant, designed to feel more like browsing a menu than navigating a conventional website. Customers needed to order meals, select an available delivery date and time, and place orders only for addresses within the delivery area.
- What we did
- We built a menu-led ecommerce website that brought food selection and ordering together. We configured delivery date and time selection and restrictions for addresses outside the service area. The website also included recipes, restaurant information and connections to social channels to support the business’s marketing.
- A detail worth a look
- The ordering process needed to reflect how the restaurant operated. Delivery scheduling and address restrictions helped customers choose suitable delivery arrangements while preventing orders the business could not fulfil.
We designed the shopping experience around choosing a meal. The menu-led layout made the food the focus and gave customers a direct route from exploring the available dishes to placing an order.
We added delivery scheduling so customers could select from available dates and times when ordering. This brought an important part of the delivery arrangement into the checkout process, rather than leaving it to a separate conversation.
We configured delivery-area restrictions to prevent customers from ordering to unsupported addresses. This aligned the website’s ordering process with the restaurant’s service boundaries and reduced the risk of accepting deliveries it could not complete.
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website design portfolio
