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Marketing your business online is a necessity in today’s world. “8 out of 10 people search online for a product or service” according to Smart Insights. Therefore, if you’re not using your online presence to market your business, you’re missing out on thousands of people who go online to shop or find a service.
Here at Your Business Online, we provide two different approaches. The first is Organic marketing. This approach is all about slower growth over a longer period of time using content. The second being Paid Advertising, which has quicker results but is more costly.
Organic Marketing
Instead of directly advertising to your target audience, you’re drawing them in by providing the information they’re looking for. This process is also known as inbound marketing or content marketing. It centres around the customers rather than itself. It attracts people rather than interrupts them, and it’s more about them than it is about you. Anything you don’t spend money on directly – blog posts, case studies, guest posts, unpaid tweets, Facebook/Instagram updates – falls under the umbrella of organic marketing.
Paid Advertising
According to HubSpot (2019), studies have shown that Facebook users are now only seeing 2% of organic pages they follow on their feed. Therefore organic content on social media should be used for creating brand awareness. The promotion of your business using paid advertising can yield instant results. Paid targeting can be very specific and allows you to reach relevant visitors who are interested in your brand and fit the demographics of your sales personas.
With Google AdWords, you can see the exact keywords that customers search for to find your business. If a particular keyword generates a substantial amount of sales or conversions, you can expand its usage in your marketing strategy.
Traditional marketing methods like billboard advertising, radio and television adverts are nearly impossible to effectively measure. As such, they are incredibly difficult to optimize.
You can often get high conversions with paid search ads. This is because those who click on your PPC (pay-per-click) are those who are looking to buy your product or service. People often look up something on the internet because they have future plans on buying it
Let us help you build an online strategy that starts at R2000/month.
See the full rate card here or contact us for more information.
Facebook Light
Option A-
R800 Inc VAT Facebook Ad spend
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Monthly Analytics
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Build a Persona
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4-8 Meta Posts per month
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Facebook responses for the ads created
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1 Month Contract
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R1 600 Inc VAT Facebook Ad spend
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Monthly Analytics
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Build a Persona
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12-16 Meta Posts per month
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Facebook responses for the ads created
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3 month Contract
Google Ad Words
Option C-
R800 Inc VAT Google Ad spend
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Monthly Analytics
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Build a Persona
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3 month Contract